Lena Markov

Writes about the intersection of artificial intelligence and creative strategy. Former design researcher turned strategist.
Creative Technology

Why Designers Should Collaborate with AI

AI for designers isn't replacing creative talent—it's amplifying strategic impact by automating repetitive tasks and accelerating iteration cycles. Forward-thinking brands…

Read More »
Creative Technology

How Generative AI Changes Creative Direction

Generative AI in branding is fundamentally reshaping the creative direction process by enabling rapid iteration of visual concepts, copy variations,…

Read More »
AI in Branding

AI-Powered Brand Strategy in 2025

AI brand strategy is reshaping how startups build market positioning in 2025, with machine learning algorithms now analyzing consumer sentiment,…

Read More »
Creative Technology

Creative Coding in Branding

Creative coding branding represents the intersection of algorithmic design and brand identity, where generative systems and computational processes create dynamic,…

Read More »
AI in Branding

Building Brand Guidelines with AI

AI brand guidelines leverage machine learning tools to systematically codify visual identity, tone of voice, and brand positioning—transforming what once…

Read More »
Human + Machine

Collaborating with AI: Designer Perspective

AI collaboration design is fundamentally reshaping how design teams operate, enabling designers to accelerate ideation and production while maintaining creative…

Read More »
AI in Branding

AI Trends Reshaping Branding in 2025

Artificial intelligence is fundamentally transforming how brands are built and scaled in 2025, with AI branding trends enabling startups to…

Read More »
AI in Branding

The Future of Digital Brand Experiences

The digital brand experience has evolved from a simple web presence to a sophisticated, multi-touchpoint ecosystem that shapes consumer perception…

Read More »
AI in Branding

AI Tools for Brand Designers

AI design tools are transforming how brand designers work, offering automated solutions for logo generation, color palette selection, and layout…

Read More »
Back to top button